Jin Seng Confectionery


The row of storefronts flanking the old Ghim Moh Market had, for months, stirred only a passing interest as I was whisked along by my mother to complete our morning shopping. Earlier this year, though, I decided to let my feet guide me to this little nook one lazy afternoon. Jin Seng Confectionery is one of the few remaining bakeries left in Singapore that still sell some varieties of old-school local pastries which have long disappeared from the shelves of most.

The diversity of goods on sale surprised me–ranging from loaves filled with custard and classic favourites like cream puffs, sausage rolls and blackforest cake, to Swiss rolls and mounds of marble and chiffon cake and others I’d never seen before like the curiously-named ‘wife’ and ‘husband’ buns. Since the Mid-Autumn Festival was approaching at the time they also displayed a selection of special treats. Mooncakes, both the classic varieties with a thick crust filled with red bean and lotus paste, as well as the smaller snowskin varieties coming in flavours such as coffee and black sesame and durian, were proudly arranged at the front of the store. Facing them was a table laden with more traditional variations on the Mid-Autumn Festival delicacy: crispy-skinned red bean mooncakes packaged in long paper tubes, disc-shaped Teochew mooncakes with a diameter twice the width of my face; colourful plastic baskets bristling with miniature piglets and carp fashioned of brown dough. I was introduced to each of them in turn by a lady shop assistant who had seen me approach the shop.


She introduced herself in Mandarin as the elder sister of the wife of the ‘big boss’ and told me the business was family-run.“They’re not really from Shanghai; our lao ban (‘boss’ in Mandarin) makes them himself!” she declared as I enquired about the ‘Shanghai buns’ on sale. I asked her if they would be moving out once the market closed for renovation. “No, we’ll be staying right here,” she replied firmly. “But there’ll be less people coming here because they’ll all cross the road to go the new market.”

I proceeded to the back of the shop, where the boss himself could be seen working away in the kitchen with his wife. When I motioned to them to ask if I could take a picture, I was led into the kitchen to meet the folks behind the establishment. The lady boss leaned in close and, with a twinkle of her eye, began in Mandarin to let me in on the background of their business.

Mr Chen, Mdm Dai and their nephew.

Mr Chen (centre), Mdm Dai (right) and their nephew

Mdm Dai: “The woman you saw outside is my elder sister; this boy is her son. Every morning we start work around 3 a.m.; we go home once most of the things are sold out. We started this shop on National Day, 1988–this means we’ve been working for 26 years! Most of our customers come over from Ghim Moh Market after their meals. There isn’t anything particularly popular; customers just buy what they like to eat. We’ve always been here, so we’ll stay here. If we can continue to dong (persevere), we will continue! Many modern bakeries don’t want to do this sort of thing anymore, and many young people don’t want to take up the business.”

I do hope that, as Mdm Dai said, Jin Seng Confectionery will continue to ‘dong‘ and continue being a bastion of traditional baking in Singapore. Without any upgrades or publicity they might, unfortunately, be swept away by the tides of time. Even if that happens, I hope their determination and warm spirit can persevere in the hearts of others like them, out there.

Some of the bakery's Mid-Autumn offers.

Some of the bakery’s Mid-Autumn offers.

A bushel of little piggies.

A bushel of little piggies.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s